Showing posts with label upselling. Show all posts
Showing posts with label upselling. Show all posts

Thursday, December 15, 2011

Teacher's Lounge Set-up!!!!

 There are so many places you can display your jewelry if you just ASK!!!!  This is my display in a teachers' workroom.  I asked the administrator if I could set up for a few days to provide the teachers with reasonably priced jewelry and accessories.  She said, "Yes."  Just ASK!!!! 

I brought my whole headband and clip display.  Of course, I don't have every item I own on it, but I did provide a good variety. I only brought 3 boxes of rings, a few starlit shimmers, earrings, bracelets and necklaces.  I broke my rule of one necklace per hook because of lack of space and not being able to restock every time someone bought something.  I vertically lined up earrings, bracelets and necklaces in corresponding colors.  It looks very nice and is a great upselling technique! 


This diplay is 36" tall and about 8 feet wide.  Just ask the Home Depot or Lowe's guy to cut a 4x8 pegboard for you.   One cut at 3 feet or 36" (so it becomes a 3x8) and then 4 cuts on the 3 foot section.   2 cuts should be 6 inches and 2 cuts 3 1/2 feet or 40 inches.   Then you can either use hinges to hinge them together or ribbon.   This is what it looks like when it is all folded up and ready to carry to my parties!  If you want it to fit on a 6-foot table, have one foot cut off so it is 3x7.  Make the longer 2 cuts 3 feet long.  If you need more info about how to make these, email me.
Here is my 5yr-old daughter modeling it in her Barbie pajamas.  I carry it by a handle.  This actual case does not have jewelry in it.  It can be heavy, but it is worth it!!!!!

Thursday, November 3, 2011

The Hidden Box

I take a lot of my inventory to parties with me.   I never know if it is going to be a great party or one that bombs (Yes, I have parties that don't go well sometimes!).   If I think it is going to be great, I make sure I have a lot of different items for people to look at.  The truth is that the more selection you have, the more people will buy because they can find more of what they want. 

I can't put everything I have out on displays.  It is simply too much.   I can have about 50-60 headbands displayed at once, but sometimes I have more of that in my possession.   I have about 40 clips on my display, but I have more on the table or in a box.   When it comes to earrings, I have quite a few (maybe 60 out).   I know that it has been recommended that you only have one earring per hook, but I put 3 or 4 of the same color on a hook because I have so many.   With necklaces, I try to do one per hook.

When guests come to the open house and are waiting to hear my speech, I simply say,  "Hi.  My name is Michelle and I am the Paparazzi consultant.  Everything is $5.50 which includes the tax - except for the little girl items and the price is posted on them.   If you see something you like, but want it in a different color, I might have it in a box.   I can look for it or you can look.  Feel free to look through any of the boxes you see. I don't have room to display everything that I have.   Let me know if you have any questions."   And I let them go shopping and have fun!

There have been quite a few  parties where the ladies will start to open one box and then another and another.  They think they are finding hidden treasures.   It is awesome to see them so excited about a necklace still in plastic.   Pretty soon, they are all going through the boxes.   Women like to rummage.  Don't be afraid to let women peak into your "hidden boxes."   It is a great sales strategy!

Monday, October 17, 2011

Clip Display

 This is how I display my clips.  It holds about 45-48 clips when they are packed closely together.   Extra clips I have that don't fit, I just put around the tables and out where people can see them.   Usually the clips that have 2 small ones, I keep on a card and put near the starlight shimmer items.  BTW, you need to check out and buy some starlight shimmer rings and earrings if you haven't already.  I charge $1.25 per item and they sell VERY WELL. 


To make my display, I just bought an old frame from a garage sale ($.25!!!!)   I spray painted it white and then stapled ribbon from one side to the other in rows.   It took me about 20 minutes total (not including drying time).   The clip display is easy to transport, quick to set up (just lay it on a table) and cute!   I get many compliments about it at parties and people say they are going to go home and make one for their clips!
This is the back of the display. 

I display a clip on a bag.  You can also display a clip on a hat, shoes, necklace, shirt, jacket, sweater, etc.  Showing or explaining how clips can be worn are great for upselling.  At my very first party, I wore a clip on a necklace.   The first customer bought 6 items.  Then she talked to my mom (the host) for a while.  After a few minutes, she said, "Is that a clip you are wearing on your necklace?"  I said, "Yes.  There are SO MANY things you can do with clips."  I proceeded to tell her all the places you can wear a clip.  She walked over the clips and bought 4 more:)  Nice!   I have used this technique many times and sold MANY clips by just talking about what you can do with clips.   ALWAYS wear a clip on a necklace (unless it looks really bad!  Then just wear it on your shirt!)

Happy clip selling:)