Saturday, December 31, 2011

Wholesale Distributors (Retail Sites)

As you know, retail stores can carry Paparazzi Accessories.   AND why wouldn't they want to?   Having this jewelry could:
1. Increase sales throughout the store
2.  Bring in new customers
3.  Make money off Paparazzi sales
4.  Have the option of doing parties and making a downline
5.  Increase word-of-mouth advertising with customers

What would make a good retail site for Paparazzi?
1.  Salons
2.  Boutiques
3.  Craft stores
4.  Gift shops
5.  Anywhere women frequent it
6.  Beauty supply store
7.  Clothing stores
8.  Bookstores
9.  Athletic/workout gyms
10.   ANYWHERE  (there is a framing/art store in my downline and they sell a bit!)

When approaching a retail center, there are a few ways to do it.
1. Call and make an appointment with the buyer, manager or owner.
2.  Wear your accessories in and strike up a conversation with one of the above people. If you try either of these ideas, have a basket of jewelry with you to show them.
3.  When you are asking where women work at parties and you find out one of your customer has one of the above positions, talk about them carrying Paparazzi in their store.

When you are talking with the person in charge, use the term "WHOLESALE DISTRIBUTOR."   Ask them if they would like to become a distributor - not an "independent consultant."   It just sounds better for a business owner to be a wholesale distributor.  Let them know every piece of jewelry only costs $2.75.   They can sell it for $5 OR MORE.   Explain that they will probably sell more volume if they sell it a lower price, but will make more profit per item if they sell higher.  They can choose at what price to sell it.  After they decide they want to do it or as you are talking about the benefits of carrying Paparazzi in their store, you can mention home parties, basket parties, and the other stuff we do as consultants.

If by some chance, they do not want to become a consultant and pick their own jewelry and order and stock by themselves, you can ask if they would allow you to put it in their store.  Most likely they will want a percentage of sales.   They best way (in my opinion) is to have them join themselves and take care of it by themselves.  You will still get commission from them without the headache of checking up on it often.

Leave a comment if you have other ideas or advice on retail outlets and distributors.

Thursday, December 15, 2011

Teacher's Lounge Set-up!!!!

 There are so many places you can display your jewelry if you just ASK!!!!  This is my display in a teachers' workroom.  I asked the administrator if I could set up for a few days to provide the teachers with reasonably priced jewelry and accessories.  She said, "Yes."  Just ASK!!!! 

I brought my whole headband and clip display.  Of course, I don't have every item I own on it, but I did provide a good variety. I only brought 3 boxes of rings, a few starlit shimmers, earrings, bracelets and necklaces.  I broke my rule of one necklace per hook because of lack of space and not being able to restock every time someone bought something.  I vertically lined up earrings, bracelets and necklaces in corresponding colors.  It looks very nice and is a great upselling technique! 


This diplay is 36" tall and about 8 feet wide.  Just ask the Home Depot or Lowe's guy to cut a 4x8 pegboard for you.   One cut at 3 feet or 36" (so it becomes a 3x8) and then 4 cuts on the 3 foot section.   2 cuts should be 6 inches and 2 cuts 3 1/2 feet or 40 inches.   Then you can either use hinges to hinge them together or ribbon.   This is what it looks like when it is all folded up and ready to carry to my parties!  If you want it to fit on a 6-foot table, have one foot cut off so it is 3x7.  Make the longer 2 cuts 3 feet long.  If you need more info about how to make these, email me.
Here is my 5yr-old daughter modeling it in her Barbie pajamas.  I carry it by a handle.  This actual case does not have jewelry in it.  It can be heavy, but it is worth it!!!!!

Sunday, December 11, 2011

Invitations and Postcard Invitations


When I book a party with someone, I always tell them I have two options for invitations.   I can send them one via email that has some good information they can print out and photocopy to hand out to friends, I can photocopy that kind for them OR I can give them the postcard kind from the company.    I love it when they say, "Oh just send it to my email and I will do the rest!!!!"  Yeah!!!!  If they say they want the postcards, ask how many and do the following.


If you are using the postcard invitations with your hostesses, I suggest doing two things.  The first is to write somewhere on the invite that everything is only $5!!!! 

I first was introduced to Paparazzi by being invited to a party.  An invitation was handed to me in passing.  It said nothing about everything being $5 and the hostess didn't say anything to me about the price.  I actually don't wear much jewelry and since most parties are expensive, I didn't go.  Had I known the price, I would have attended and bought something and probably joined the company a few weeks earlier.



I used to print two "ALL Items $5" on one label and cut it in half.  I would put one $5 label on the back of each invite by the hostess info.  That way anyone who looked at it knew the price.   You can get a stamp also if you would rather do that.  Just make sure you get the fast drying ink!!!!

The other suggestion I have is to print out the info for the party (hostess' name, date, time, phone number and address) on a label so the hostess doesn't have to spend an hour or two writing it out by hand.  It is a PAIN and I was to make it as painless as possible for my hostess.  If I do, she is more likely to hand out more invites and talk to more people.   If she gets tired and annoyed, she is less likely to write out and hand out as many invites as if she just peels and sticks it on.  This may cost $.50 to $1.00 more per party, but if this makes it so the hostess invites more, it only takes one extra item bought to cover the price.  It is well worth it.  If you need me to explain how to print on a label, please call me at 435-610-1609 and I would be happy to walk you through it.

Additionally, I send two different invites via email to my hostesses.  I tell them they can print either of these out for reminders, post on office bulletin boards, post to facebook or send in emails.   Some of them do it and others don't.  I still believe it is worth the 15 minutes that it takes me to change the information and send to hostesses.

In the email, this is what I write:  (sorry that it is centered.  I can't get the post to line at the left.)

Hi __________, 
These are some invitations to the party at your house you can use with email, Facebook and to copy.   They serve as a great reminder when emailed or facebooked the day before the part.  I have attached two different ones.  You do whatever is best for you.   I also am attaching a paper about how to get the most free jewelry (hostess tips).  

The most important thing is to give a physical invite and say the following:
1.  Everything is $5 or less ($5.50 with the tax).
2.  It is cute!!!!!
3.  Bring a friends and daughters.
4.  Stock up for Christmas!!!!  Makes great stocking stuffers and accents to outfits!!!

Let your guests know that they can do their Christmas shopping at this party because everything is cute and reasonably priced!!!!

Something that has worked great for hostesses lately is to send out a text and facebook reminder the day of of the day before the party.

Let me know if you need anything else or have any questions.  

Thanks.
Michelle

--
If you want the invites that I send via email or the hostess tips, please email me at jewelryforfive@gmail.com and I will send it back to you!


Sunday, December 4, 2011

INVENTORY! Inventory! Inventory!!!!!


I've had a few people ask me how to sell more, book more parties and enroll more people.  I say, "Display a lot of jewelry at EVERY party and event you do and have more in boxes."  
Some people have asked how much should I take and show at each party?   My answer, "A LOT!!!!"  I recommend at least 200-300 pieces.
One person asked what a 400-500 piece display looks like.  
I finally remembered to take a picture of what I have been taking to parties for the months of October, November and December.   
Some parties, I don't need this much and other parties, I have been VERY grateful for a large display that can handle 15 women looking at it at the same time.   Because of my inventory and displays, I have had many $500+ parties and one $700+ party.


(This last picture isn't the best, but it is good enough for now.   It is 3 pegboards with one to two rows of necklaces.  There are about 15 columns on each.  (So a total of about 25-30 each pegboard - group by color!!!)  

So what do I have displayed?

I try to have between
90-100 necklaces on display
60-80 pairs of earrings
40-60 bracelets
40-60 rings
30-50 heabands
50-75 clips

That is a lot, but the more variety and quantity I have, the more people can find what they want.   They will buy more when there is more to buy!!!   They will buy more when they can find that perfect piece or maybe 10 perfect pieces.

If you notice in my pictures, I have boxes below the tables and displays.  My duplicates and blockbuster extras, I keep in boxes.   I tell people they can look in the boxes if they want to find something different.   There is one box where I put all the blockbusters.  There is another box where I put all the necklaces ordered in sets.  They are bagged by color.  So if the display is missing one or two purple necklaces, I can just grab the purple necklace bag and pull two out.   If someone is looking for a certain color of necklace, I hand them the bag with the color they want and tell them they can look through it.  It works great for me.  I also have a box for clips and headbands, one for rings and starlet shimmers, and one for bracelets and earrings.  I usually have most of the earrings and bracelets displayed, but after a big order, I will have a few I don't put out until some are bought.

How long did it take me to acquire this much inventory?   Well, I bought the $1400 starter package.  I had to put it on a credit card, but I knew that it would sell.  My hope was that from my very first party, I would have a hearty selection and satisfied customers who would want to buy from me and book parties with me.   My first party was over $500!   I never could have had  a party like that with a 100 or probably even a 150-200 piece inventory!   From my first 6 or 7 parties and events, I reinvested all the money I made back into building inventory, making displays and building my business and paying off my initial debt.  REINVEST.  This is not just a job!  It is a business.  If you treat it like a business, you will have success.  If you sell and put money in your pocket starting with your first show, you will be less likely to make more money in the end.

After I built my inventory to where I was comfortable, I started paying myself.  Now, I make very good money.  I have had usually 4-6 parties a week since the beginning of October.   I have given parties away to people when I am too busy or can't do it on a day that someone wants one.   I would not have the business and customer base I have with a small inventory and selection.

One week, I had 6 parties booked and 3 basket parties.  I was happy to have enough jewelry to do shows and have 3 baskets out at the same time.  That week, I sold over $2200!!!   That was a sweet week!

A few times when people walk into a party, I will hear them say something like, "This isn't a jewelry party.  This is a jewelry store!!!  Sweet."   "Yes.  I can do my Christmas shopping with a selection like this."   "This is a jewelry party on steriods."   "The last Paparazzi party I went to was nothing like this.  She only had one display."   EtC!

NOW, do NOT think that you only can do parties if you have as much as I have.   You can do parties with as much as you have.   You can make money with smaller inventories.   Businesses take time to grow.   You may have to grow yours more slowly.  That is ok!  You do what is best for you. 

I want to offer some ways to make your inventory look bigger than what is it.  
1. If you know of other Paparazzi consultants in your area, mark you jewelry (with a sticker or nail polish or something on the back of the tag) and combine your inventories until you get enough to do parties with your own inventory.  This does require cooperation, good record keeping and maturity.  You can even use each other displays.   Pay $3.10 (or the cost of the jewelry after taxes) for each item sold.  You keep the profit to apply to your next order.
2.  If you enroll someone and they live near you, offer to help them with their first/second/third party.  Add some of your inventory to theirs.  When they have a bigger inventory from the beginning, they will book more, sell more and have more success and less frustration.   Give them some extra confidence.   Let them keep the profit from any jewelry they sell of yours to put towards more inventory.
3.  Lay everything you have out for customers to see.   If you don't have a huge inventory and/or don't have lots of room for displaying what you do have, you can just lay necklaces on a table.   It doesn't have to be on a pegboard. 

If you would like to talk with me about increasing the size of your parties and booking more parties, please feel free to email me (jewelryforfive@gmail.com or call me at (435)610-1609.

Tuesday, November 8, 2011

Pick Your Own Items

I will be the first to say there are certain items of Paparazzi's that I don't love or like that much.  There are a few things I have that I wonder if I will ever sell them.  I cheer inside when someone buys one!!!   When I am looking at ordering kits and I see one of the items that doesn't sell as well, I wonder if I should choose that kit.  Often, if the other 4 items sell easily, I buy it.  

I've been debating about what to do with this situation and I've done the math.  For $10, you can have Paparazzi pull 25 singular items from kits at the wherehouse.  So it costs an additional $.40 for each item you have pulled.  I think it is actually less expensive to have them pull the 4 items you want in a pack than it is to get a pack of 5 with one that doesn't sell well (especially if you already have 2 or 3 of them in your inventory).

Yesterday, I made a large purchase because I have so many parties coming up.  I went through each package and decided what I wanted and what I didn't want.  I bought a lot of 5 set kits.  Then I called corporate and asked them to pull 150 items I wanted from kits where I didn't want to buy everything.  I figure it costs me $.40 more per item, but that is worth it to me.  I avoided having some of the slower moving items in my inventory.  

There are quite a few clips, headbands, necklaces, bracelets, etc that come in blockbusters that are not in kits.  This is your chance to buy 1 or 2 each the ones you want without having to buy 5 of the same one.   Smart idea!!!!    Just make sure you tell corporate that you want these shipped with your other order so you don't have to pay shipping on it!

Just so you know for 1-25 items, it cost $10.   If you have them pull 26, it will cost $20.  So plan accordingly.   Buy in groups of 25 to avoid being charged so much per item.

Happy shopping!!!!

Sunday, November 6, 2011

Newspaper Article About A Lady Who Sells Paparazzi

If any of you are talking to people who are interested in Paparazzi, but are a little skeptical because they have never seen it before or seen a party, here is a newspaper article that was on the front page of my local paper.  It is about home-based business, but refers to a Paparrazzi consultant the whole article.   If you do the math in the article, she has sold about $40,000 worth of Paparazzi in a year.   That is about $18,000 profit and that doesn't include her downline.   She started with just 150 pieces. 
I have seen Diane's booth and talked to her.  She is very nice.  In fact, it was after seeing her booth at a fair, that I decided to do this.  I went back to my friend who sells and joined!

This is the link in the Herald Journal.  I don't know how long people will be able to access it so I am copying and pasting it in here.

October 16, 2011  Herald Journal, Logan UT

Home business boom: Economy prompts many locals to try own enterprises


If you meet Diane Merrill, you’ll learn fairly quickly that she loves anything that sparkles.
The teacher aide at North Park Elementary School in North Logan makes jewelry a staple in her everyday wardrobe, but it’s not the traditional flair — whether it’s beads or earrings — from Paparazzi Jewelry. You might say it’s “jazzy.”
“Jazzy,” as in Jazzy Jewelry, is the name of the business run entirely by Merrill. She started her business last year with just 150 pieces of jewelry and to date has sold approximately 8,000 pieces as a Paparazzi independent consultant.
The pieces were sold at parties, boutiques and popular community events like the annual Cache County Fair.
“I started it because it’s really cute and inexpensive,” Merrill said at her Smithfield home Friday, adding that some of her jewelry goes for as little as $5.
The business, she said, was started because of her passion for jewelry. Her daughter, a teacher in Provo, said she first saw Paparazzi at an open house. When she told her mother about it, it wasn’t long before Merrill got the gears going to start her own franchise.
But there was also another motivating factor: To help pay the bills while her husband looked for work.
Merrill keeps at least 45 percent of everything she brings in through sales, in addition to bonuses from customers.
“It’s necessary for me to do it, but I have a lot of fun,” Merrill said. “It’s probably the easiest thing I have ever done. Plus, women love jewelry; you just put it in front of them and they’ll love it.”
Merrill’s not the only one who’s found a niche with her start-up business. With the national unemployment rate at 9.1 percent and Utah’s unemployment rate at 7.6 percent, the downturn in the economy has been the spark that’s caused many in Cache Valley to start up their own businesses in the most familiar place to them — home.
An informal survey of a handful of cities in the valley found there is an increase in the number of people who have applied for permits in the last two years, according to business license officials in the area.
Logan city generated 491 home businesses from 2009 to 2011, and the number is growing, according to requested figures from Joyce Creech, Logan’s business license clerk.
But the total number of home businesses in Logan is approximately 750, said James Olsen, a former Logan business clerk.
“There’s always a steady stream coming in,” Olsen said. “On the other hand, there were a number (of home businesses) dying off. I think a lot of times, people try their hand and then they find out it was more than they bargained for.”
Creech said it’s not standard practice for Logan or other cities in the valley to ask about the home business license petitioner’s personal situation, but a lot of people volunteer that a layoff has led to starting a home business. She said they often say they stop after finding permanent work outside the home.
Char Izatt, Smithfield deputy recorder, said there has been a “noticeable increase” in home occupation businesses in the past three years and, based on that fact, attributes it to the economy.
Of the 418 active business licenses, Izatt said, home occupations make up more than half of the total number, at 251. Of those home occupations in the city, 200 of them are non-disruptive (Internet sales, consulting, general contractors, crafts, etc.), while 51 of them are potentially disruptive. They include beauty salons, child care, preschool, miscellaneous instruction and some small manufacturing that requires zoning clearance.
She noted that many home businesses do not renew the following year because they’re not able to stay in business.
Nibley has 154 business licenses, and in 2011 alone, there have been 31 licenses issued.
“People are clever; I think we have some younger people that are trying to start a business out of their home, which is different in the past where the mentality was ‘go get a job,’” said Cynthia Fredrickson, Nibley business license clerk. “People are thinking outside the box, and we’ve got a lot of successful business.”
Several individuals contacted for this story said even though they did not start up their home business to help offset hard economic times, they are now relying more on the cash earned than before.
The idea of starting a home business is also gaining popularity nationwide. There were 21.1 million self-employed businesses in 2009, the Census Bureau reported in July. Those businesses generated $838 billion in sales that year. In Utah in 2009 there were 176,338 self-employers with $6.3 billion in sales, down from highs in 2007.
Merrill keeps an inventory of all her sales, but says it’s hard to estimate just how much she makes yearly.
Customers often come to her to help coordinate jewelry with their wardrobe, especially for special occasions like proms and weddings. Some days she’ll see one person; other days it’s 10 or 20.
She doesn’t use Facebook, Twitter or MySpace, but does have an active blog. She also has an email flier and sends text message alerts. She keeps roughly 200 people informed regularly — and the list is growing.
She puts a business card in every bag of jewelry sold.
“After that, it’s word of mouth,” Merrill said.
Her taxes are pre-collected because she sells another company’s product and is not selling her own, she said.
The only challenges with Jazzy Jewelry are keeping up with demand and finding enough time to work. She jokes that she should be able to find more time now that her three children are grown.
“I can be as busy as I want to be,” Merrill said. “I control my own stress level.”
Merrill is confident of her future.
“I’m looking forward to growing my business and getting the word out. This jewelry sells because in this economy, everyone can afford $5 for something cute.”
————

Thursday, November 3, 2011

The Hidden Box

I take a lot of my inventory to parties with me.   I never know if it is going to be a great party or one that bombs (Yes, I have parties that don't go well sometimes!).   If I think it is going to be great, I make sure I have a lot of different items for people to look at.  The truth is that the more selection you have, the more people will buy because they can find more of what they want. 

I can't put everything I have out on displays.  It is simply too much.   I can have about 50-60 headbands displayed at once, but sometimes I have more of that in my possession.   I have about 40 clips on my display, but I have more on the table or in a box.   When it comes to earrings, I have quite a few (maybe 60 out).   I know that it has been recommended that you only have one earring per hook, but I put 3 or 4 of the same color on a hook because I have so many.   With necklaces, I try to do one per hook.

When guests come to the open house and are waiting to hear my speech, I simply say,  "Hi.  My name is Michelle and I am the Paparazzi consultant.  Everything is $5.50 which includes the tax - except for the little girl items and the price is posted on them.   If you see something you like, but want it in a different color, I might have it in a box.   I can look for it or you can look.  Feel free to look through any of the boxes you see. I don't have room to display everything that I have.   Let me know if you have any questions."   And I let them go shopping and have fun!

There have been quite a few  parties where the ladies will start to open one box and then another and another.  They think they are finding hidden treasures.   It is awesome to see them so excited about a necklace still in plastic.   Pretty soon, they are all going through the boxes.   Women like to rummage.  Don't be afraid to let women peak into your "hidden boxes."   It is a great sales strategy!